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“I no longer felt like myself.”

Be What Moves You

ikonō is a story of women, created by a woman.
Born out of lived experience, transformation, and a deep need: to regain confidence in one’s body and feel feminine again — whatever the journey.

A PERSONAL BIRTH

" After breast cancer, motherhood, or simply with time, our bodies change. But fashion seemed to have forgotten. "

Mother at 40. Breast cancer at 50.
Like millions of women, my body has been shaped by life’s twists and turns.

After my mastectomy, my favorite bikinis no longer fit.
My only option was a one-piece swimsuit — functional but soulless.

I no longer felt like myself.

Why should I have to give up my femininity, my confidence? — ikonō was born from that absence.

I wanted to create swimsuits that give confidence back.
That move with women instead of holding them back.

Pieces without compromise: feminine, strong, and designed for all.

— Claire Baillet, founder

OUR VISION OF INCLUSIVITY

Every ikonō swimsuit can be worn with or without a prosthesis, discreetly. It’s not a separate category — it’s an integrated feature.

Just like our UPF50 fabrics, secure necklines, ultra-soft lining, and cuts designed for movement.

We normalize the shopping experience: you choose first for style, support, and comfort — then adapt it to your needs.

And because confidence cannot exist without coherence, we made no compromises on sustainability.

Claire, the founder of Ikonō, at a showroom event, showcasing the brand’s inclusive and elegant swimwear collection, including post-mastectomy swimwear. Ikonō celebrates women's body transformations with sustainable, stylish, and functional designs.

OUR STUDIO

In Brussels, between colorful sketches, textured fabrics, and fittings on real women, every ikonō comes to life.

Surrounded by passionate people,
we adjust, refine, and start again —
until the swimsuit embraces the body and enhances movement.

Sustainability

Sustainable development: convictions, coherence & meaning at every step.

Every choice is guided by one conviction: reduce our footprint without sacrificing the pleasure of wearing something beautiful and durable.

  • 80% recycled fibers
  • Made with OEKO-TEX® and GRS-certified fabrics
  • SPF 50+ protection
  • European responsible manufacturing

OUR VISION

Sensuality is an emotion. Femininity, a sensation.

ikonō accompanies women in their transformations, where bodies are most exposed, to reveal strength and elegance.

Our mantra

Be What Moves You